iStockPhoto.com

Do you really want to waste money on your business?

Of course you don’t!  Elaine Pofeldt over at OpenForum.com has a list of 5 ways to waste money at your business (and we recommend avoiding them) She touches on everything from spending money on software you don’t need to spending too much money participating in trade shows.

Elaine also says:

Whether we are heading into a recovery or a double dip recession may be an open question. But one thing is certain: No matter what the economy does, your venture will be better off if you avoid these money wasting mistakes.

Pay special attention to what Elaine says about Marketing. Don’t spend a ton of money on marketing dollars when you’re first starting up your business. Our Concierge service includes eNewsletters, Social Marketing, Printing, and Direct Mail!  Contact us for more information about our services.

The complete article is here:

5 Ways to Waste Money at Your Business – http://bit.ly/9OFQUr

YouTube.com

There is a major internet buzz about the “Old Spice Guy” videos which are circulating on YouTube.  This is Old Spices VERY SUCCESSFUL attempt at using Social Media and viral video to garnish new customers.  Time will tell if Old Spice is successful in turning video views into actual product purchases.

At writing, this video from Old Spice has over 37 million views on YouTube.  This is a pretty incredible feat for a company who is just recently jumping into using social media to advertise their products.  If you haven’t seen the video or Old Spice campaign yet, check out the link below and you’ll see what we’re talking about.

Simple, Short, Effective.   That’s the type of campaign Old Spice has developed, and the same style of strategy that we can craft for our customers.